For its 14th Annual Meeting, Frotcom gathered its Certified Partners for a seaside event in Portugal. The event promoted three days of companionship, shared learning, and strengthened connections.

Frotcom's 14th Annual Meeting took place from May 23 to 25, 2024, in Cascais, Portugal. Located by the sea, the hotel offered a stunning view over Cascais Bay and the town center, with the Sintra Mountains in the background.
During the meeting, which brought together 21 Frotcom partners from 19 countries where Frotcom operates, attendees had the opportunity to delve deeper into Frotcom's roadmap, discussing strategies for navigating the dynamic landscape of fleet management. The event provided invaluable knowledge and strengthened Frotcom's community of users and partners through engaging discussions, informative sessions, and networking opportunities.
Two days of meetings, centered around discussions on market trends and opportunities, Frotcom's plans, and business cases. The third day was dedicated to fortifying bonds and fostering team spirit through an outdoor team activity. It provided an ideal opportunity to relax, connect with colleagues, and recharge amidst breathtaking natural surroundings. Participants left with a renewed sense of purpose and direction, ready to implement their acquired knowledge and drive success in their respective ventures.
Frotcom's co-CEOs, Helena Ahlstrom and Ivar Schmidt, shared their reflections on the occasion:
“The 14th Annual Meeting was a great event to exchange knowledge and build connections. Across two days we discussed ideas, analyzed market trends, explored strategic opportunities, and dove into Frotcom’s roadmap. As always, it was great to see the energy and friendships in the group.”
The Frotcom Annual Meeting was more than just a meeting. It served as a platform for learning, collaboration, and action on all the challenges our industry faces, giving everyone a chance to shape our future success.
- Frotcom
- Frotcom Annual Meeting
- Frotcom Certified Partner
- GPS vehicle tracking
- Fleet management system
- Portugal